This year, the gift trend toys with your mind.
Mattel, better known as the house of Barbie, showed up at the Consumer Electronics Show back in January with a funny-looking contraption called
Mindflex. The set-up entails a small purple ball, a white-and-blue plastic "obstacle course" console, and a headset.
But not just any headset: You strap it around your forehead, then try and move the ball with your brainwaves. Telekinesis for the holiday stocking? Looks like a winner.
Mind the gender gap
Online lookups on Yahoo! for "mindflex," "mattel mindflex," and "mindflex game" are, dare we say, mind-boggling. In the past 7 days, they've made the top 5,000 searches on Yahoo!. (Scarcity's part of its appeal: Vendors cut back on toy orders this holiday season.)
While blogs think the male geek market's the primary target, the Web traffic for the game's coming mostly from prepubescent boys and women aged 35-44. Sure, some women might be doing some gift browsing, but their searches are more than double than men of the same age.
The Mattel game, which went on sale in October, has a fan base in the Eastern half of the U.S. Places most itching to play brain ball: Pennsylvania, Ohio, Connecticut, South Carolina and Minnesota.
What's behind mind control
The popularity taps into the ultimate couch-potato fantasy: moving things without moving a muscle. The sensors, explains the Mattel site, reads brainwaves using a "variation of EEG technology." PC World gets into more specifics: The game's based on NeuroSky technology, and taps into "beta-wave activity" (what deep thinkers give off when they concentrate), converts it into a signal, then transmits that "as a radio frequency."
Big dreams
Mind control may be a game now, but the hope is this technology could evolve to train athletes, personalize online communication with emotional feedback, wake up drivers falling asleep at the wheel, and even help people focus their way out of Alzheimer's or addictions. (For the worst-case scenarios, just go to the sci-fi and horror section of any bookstore.)
Worth the brain cells?
It might help already: One Amazon reviewer claimed MindFlex is helping her autistic son slow down and concentrate. Other reviewers, though, found that the allure of raising a ball up and down wore out pretty fast, and isn't worth the price tag (ranging from $59.99—sold out, of course—to as much as $120.)
By the way, if you do try it out and the ball refuses to move, don't panic: You still have brain activity. The game requires 4 C batteries.